The IYK Card
The IYK Card is a customizable, NFC-enabled business card. I created 3D product renders and motion graphics to support the launch of the IYK Card. To communicate the notion that the physical card is a portal to the user’s digital identity, I animated the digital UI, superimposing and blending it into the physical form of the card.
Uniquely, the IYK Card represents a modern and sophisticated way of connecting with others. Using premium materials such as marble and creatively lighting the scene to highlight the metallic edges conveys the style and functionality of the card.
The IYK Card evolves with the user who holds it, and is forever customizable using the variety of digital modules available. The looping animations highlight the dynamism and longevity of the card, while the contrast between the stacked and scattered card renders show the diversity of the card’s usage and personalization.
